The Mobile Growth Stack

The Mobile Growth Stack is a framework by Phiture Mobile Growth Consultancy that helps marketers, founders and growth practitioners develop a strategy for growing the user base of a mobile product or product portfolio. The stack can be applied at any stage during a product’s lifecycle and to many different business and financing models, although some layers and elements of the stack will be more relevant at different stages of the business.

The stack was first developed and published by Andy Carvell, based on a 15 year career developing and publishing mobile products and services, and particularly from the 4.5 years he spent growing SoundCloud’s mobile user base.

The stack has three horizontal layers, representing key performance objectives: Acquisition, Engagement/Retention and Monetization, supported by a fourth layer: Insight & Analytics.

Companies at different stages of product maturity will likely prioritize different layers in order to reach their short-to-medium term business goals, but a successful strategy will need to generate impact in all three core layers at some point and will be highly unlikely to achieve this without investment in Analytics & Insight.

Read full info about layers and How Does the Mobile Growth Stack works here